In 2019-2020, this assignment was raised within the moment of more visibility and work flow in Estudio Vicencio, linked in Seminars, Innovation and Strategic Design Talks that bring together many companies and design studios in Chile. The main objective was to give it a new look, to have more presence in the aforementioned spaces, providing high aesthetic value to the logo, and the way to exhibit the work of Estudio Vicencio.
The assignment was to design a typography, with a dynamic spirit and close relation to the movements of the "kneading" process in the world of pastry. Bold shapes and complex counterforms to solve, were the most complex processes -and at the same time fun- because the typography contemplated uses related to headlines, packaging and labels, which could provide identity and play together with the branding proposal.
