«Educando para la participación» Icons | SERVEL

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Information

Design, correct and systematize a icon proposal for the Servicio Electoral de Chile – SERVEL, for their program “Educando para la Participación”. The strategic objective of this plan was defined by the institution during the years 2018 and 2019, which consists of educating citizens about their political rights, the opportunity, the way to exercise them and the matter for the political development of the country, aimed at various social groups such as: First and Secondary School Students (Elementary & High School), Teachers, Journalists and Students of the same SERVEL programs.

Year2020
ClientServicio Electoral de Chile – SERVEL by Estudio Vicencio
Deliverables
  • Icons
  • Positioning
  • Brand Identity
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The icons are part of the design program that the Electoral Service of Chile (SERVEL), according to Law Nº 18.556, promotes to strengthen democracy and citizen participation in the country. The program has been implemented nationwide in different periods and with different activities, some of them respecting the design program, and others not so much. Finally, we feel happy and satisfied to be part of a program that helps to strengthen democracy in a country where it was violated almost 50 years ago. —This project was developed during my time at Estudio Vicencio—.

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