Proud_FJ Custom Typeface

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Information

In 2019-2020, artbureau.studio contact us to customize a discontinued Typeface for a new Brand for Pivovar Proud Brewery in Plzeň, Czech Republic. The design consisted in keeped and develop a grotesk style typeface, contributing a “raw” attraction ideally stetic for titles and all the graphics applications for the factory, such as Printed Material —testing notes and labels—, Website and Wayfinding System. 🍻

Year2020
Clientartbureau studio to Pivovar Proud Brewery
Deliverables
  • Type Design
  • Brand Identity
  • Design System
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How to abstract the counterform of a beer barrel?. This was the request we received from our friends at artbureau studio, from which began the development of a typographic system, starting with Latin Basic, then to be developed in Cyrillic for a future expansion of the brand in Eastern Europe. We developed a typeface of 4 variants, and their respective italics and 2 Stencil variants. We highlight the work of our friends from artbureau studio, since their design raises the typography to other levels. In addition, this project has been recognized and awarded by the Design Circle of Czech Republic, and the LAD AWARDS | Latin American Design Awards.

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