Type+Think | LOVE LETTERS Project

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Information

In 2022-2023, our first collaboration with Meat Studio, a multi-award winning design studio in Beijing and Toronto. We designed and refined the logo for the "LOVE LETTERS" project of the curatorial collective of "Department of Love (DEPT. OF LOVE) running by Olivia Aherne, Paulina Ascencio Fuentes, Celina Basra and Anaïs Castro. We designed, produced a typography for the projects headlines. This project is the first foray into typography advice, consultancy and design called Think+Type.

Year2024
ClientMeat Studio to DEPT. OF LOVE
Deliverables
  • Type Consultancy
  • Brand Identity
  • Positioning
  • Type Design
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We improved under strict calligraphic and vectorial criteria the logo designed by Meat Studio, considering the possible uses it would have in the future. On the other hand, the commission from Ronald Tau -Meat Studio-, was simple. To develop, from an idea, a typographic proposal that was at the same time uncomfortable, beautiful, subtle and delicate. Weird and awkward from various alternative characters and exaggerated aesthetic traps to fulfill an aesthetically contemporary function.

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