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The assignment was to design a typography, with a dynamic spirit and close relation to the movements of the "kneading" process in the world of pastry. Bold shapes and complex counterforms to solve, were the most complex processes -and at the same time fun- because the typography contemplated uses related to headlines, packaging and labels, which could provide identity and play together with the branding proposal.
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We are absolutely happy to know that we were part of this project. How a small coffee shop now has 3 branches in Prague (Jaselská, Krkonošská & Nuselská —cooming soon—), offering excellent service and products, and fortunately, investing in the development of an identity, which contemplated a typography to enhance and create the development of a brand. Thanks to artbureau studio Team, LA FORME | Bakery & Café Team ❤️.
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![image test](https://res.cloudinary.com/dxtmlv91x/image/upload/c_limit,w_3000/f_auto/q_auto/v1/laforme-typeface/laforme-08.jpg?_a=BAVCyMGd0)